Herbalife marathon experience
What we delivered
A colorful BTL advertising and PR campaign integrated Herbalife Nutrition brand with one of the largest sports events in Northern Europe, an annual marathon taking place in Riga, the capital of Latvia.
The brand presence was manifested by an eye-catching shake station, matching outfits for Herbalife team and staff, two mascots and a warm-up/DJ truck. In addition, a massive campaign on TV and social media consisted of broadcasts on healthy nutrition, tips-and-tricks for workouts and interviews with experts.
6500 Formula 1 cocktails served and more than 35 000 contacts on social media, live broadcast reaching a combined audience of 550 000 on TV, 210 000 on the largest national news portal, and 35 000 on the largest daily business news outlet in 3 days. Facebook Marathon page gained 18 000+ followers.